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About Us

Over 1.5 million members and counting...

Founded over 10 years ago in the UK, we fast became the UK's favorite gym and because of our mission to help everyone lead a healthier and happier life, it made perfect sense to bring Pure Fitness over to the US.

From low cost flexible memberships and 24 hour opening times, to state-of-the-art gym equipment and a class for everyone, it's easy to see why the PURE family continues to grow.

We're raising the bar

We welcome everyone regardless of gender, sexuality, size, age, ethnicity or ability. Our gyms are friendly, supportive and judgement free spaces where everybody can come in, work out and leave feeling good.


  • No Commitment Memberships

    We want you to love our gyms but if you don't, we won't make it difficult for you to leave. We just ask for 30 days notice

  • Open 24/7

    Whether you're an early riser or more of a night owl, we are open 24/7 so you can workout when it suits you.

  • State-Of-The-Art Equipment

    Everything in our gyms will be brand new, top quality equipment. We want to ensure you have the best workout as possible.

  • Instructor-Led & Digital Classes

    We are leading the digital revolution with on demand, digital classes that are available in every gym and if you enjoy an instructor-led class, we have those too. All held in our new, boutique-style studios.

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