BUILD STRENGTH, BUILD YOUR EMPIRE
Lead the fitness industry with our innovative approach.
High-value, low-price model
High-end equipment with a startup investment as low as $399,500.
Versatile and adaptive spaces
Flexible buildout options starting from 7,500 sq. ft.
Proven concept and brand
$1.3M AUV and 35% EBITDA* that’s backed by the U.K.’s largest gym chain.
Expansive market opportunities
Wide-open territories to help make fitness accessible.
*$1.3M AUV and 35% EBITDA based on Item 19 of 2024 Franchise Disclosure Document. Your results may differ. There is no assurance that you will do as well.
"Gyms play a vital role in boosting activity levels, and low-cost operators are essential in helping more people lead healthier lives. Our affordable and flexible approach has made a gym membership a reality for hundreds of thousands."
HUMPHREY COBBOLD
CHAIRMAN
"We're thrilled to partner with a pioneer in affordable, flexible gym memberships. We want to inspire people to exercise more often and live healthier, fitter lives."
SAMI BIN ABDULMOHSEN ALHOKAIR
CHAIRMAN, AL HOKAIR HOLDINGS
WE'RE THE RIGHT FIT
Own a franchise that’s leading the fitness industry in redefining value. When you own a Pure Fitness franchise, you’re joining a movement that makes premium fitness accessible to everyone.
Easy-to-launch locations
Our streamlined development model, featuring intuitive plug-and-play site designs and a comprehensive layout library, ensures quick and precise gym launches. With over 600+ locations and 2+ million members across 6 countries, our proven approach and simplified process allows franchise owners to focus on building your business and fitness community.
Extraordinary culture and support
Own a franchise that’s built on a foundation of community, support and empowerment. Our strong support system ensures you’re never alone on your journey, and our culture is all about passion, innovation and commitment to making fitness accessible.
Simplified operations and scalable growth
Pure Fitness offers streamlined gym management with minimal regulatory hurdles and no ongoing supply chain challenges. Our adaptable formats seamlessly fit various site sizes starting at 7,500 square feet, and appeal to a wide demographic of fitness enthusiasts. Supported by cost-efficient, digitally-driven member expansion tools, our model is designed for scalable growth.
Maximized efficiency
Our cost-neutral and optimized staffing model allows you to run operations seamlessly with a lean team. Our membership-based, 24/7 model provides consistent recurring revenue, which ensures a steady income stream while maintaining maximized efficiency.
LEAD THE CHARGE
Own a gym franchise that leads in innovation. With a global presence already established, we’re now expanding our footprint in the U.S., and prime multi-unit and regional markets are available.
CLAIM YOUR TERRITORY
READY TO TRANSFORM THE FITNESS INDUSTRY?
We’re looking for bold leaders passionate about fitness. If you’re savvy in business and ready to grow, Pure Fitness is your chance to show your strength. Financially you should have:
NET WORTH
$2,000,000
LIQUID CAPITAL
$500,000
INVESTMENT RANGE
$399,500 - $2,968,500
TAKE THE FIRST STEP
Fill out the contact form to start your journey to ownership.
6701 Frontier Drive, Springfield, VA 22150
(276) 800-2057