The Pure Fitness Franchise Model
About us
Pure Fitness is the US subsidiary of the PureGym Group – a market leader in the High Value, Low Price sector, who disrupted the gym market and pioneered affordable fitness in the UK. PureGym was founded as a challenger brand to more premium gym chains on the premise that a gym should be flexible, easy, and affordable for everyone. By following that mission PureGym is now the largest gym chain in the UK and the second largest in Europe, with over 500 locations in operation, with nearly 1.7 million members across 3 brands and 5 countries.
We’re committed to bringing high-quality, affordable gyms to everyone, everywhere and are now bringing our unique model to the US. We do this by placing technology at the heart of our model enabling us to keep prices low, offer totally flexible no commitment monthly memberships, making it as easy to leave as it is to join, and opening our gyms night and day so you can workout at a time to suit you.
Why fitness and why us?
Franchising within the fitness sector has many benefits both macro and micro. Pure Fitness has a resilient and flexible model which allows us to succeed in any market. With access to cutting-edge equipment, expert guidance, and a supportive community, Pure Fitness franchise opportunity offers the perfect environment for you to achieve your health and wellness goals. By joining our fitness franchise, you gain the advantage of our global established brand and reputation, The franchise model provides you with a proven business framework, eliminating the guesswork of starting a fitness business from scratch. Additionally, you can tap into our extensive global marketing strategies and resources to increase your visibility and attract a wider audience. But the benefits extend beyond just financial success. As part of a Pure Fitness franchise, you become part of a larger fitness family. Surrounding yourself with like-minded individuals who share your passion for health and fitness can provide invaluable support, motivation, and inspiration along your journey.
WHY FITNESS?
SIMPLE PROPERTY AND DEVELOPMENT MODEL
Clear cookie cutter plans and layout schematics “Library” of 100’s of sites means partner can “plug and play” on design
No complex food service regulations
Health & fitness has relatively few trading regulations - simpler than traditional retail or food and beverage. Much lower risk than F&B operations
No ongoing supply chain of products
Once a site is open then there are no ongoing product supply requirements resulting in less burden of management oversight and lower complexity
Why Pure Fitness?
Highly flexible concept
Proven formats for a wide range of site sizes and can adapt to property market/population concentrations
Digitally enabled
Very low CPA resulting in lower cost of growth
'Out of the box' consumer app and website
Low staff costs
Typically 9-12% of revenue (50% of industry average)
Lower than traditional F&B operators
Our look and feel
WHAT YOU GET BY BEING PART OF THE FAMILY
Real Estate
We have our in-house real estate experts who will be able to guide and support you from selecting sites all the way through to the design and construction phase.
Operations
Our committed, professional team makes PureGym such a great place to be! Our experts will help develop and train your gym team so that you can have the best of the best.
Marketing
Our brand is what makes us special – our dedicated Marketing team will help to guide you on your journey whilst offering support and advice from pre-sales tactics to business-as-usual digital marketing.
IT & Other Tech
Our IT Smart Suite is second to none. Our website and app are a key part of our tech-enabled operations and we offer everything you need to get your business started and will support the IT development from start to finish.
Our Typical onboarding process
Our Fiscal Requirements
Next steps
Pure Fitness has unrivalled expertise in opening and operating value gyms, and benefits from significant scale.
You don’t need to have fitness industry experience to join the Pure Fitness family – as long as you have a passion for helping people lead healthier lives, we want to speak with you…
